We go beyond conventional thinking to design and execute sales, marketing &
distribution strategies so that shoppers & consumers love our brands.
Our vision is to increase access for the world’s consumers to high quality, great value brands.
We are your one-stop access point to Asia Pacific’s 4 billion consumers, powered by 100s of years of blue-chip consumer goods company experience.
4b
100+
Years Experience
M&N specialise in designing and executing integrated sales & marketing strategies to drive profitable share growth using traditional & new media and retail channels.
Sales Capabilities:
We pride ourselves in our experienced, expert retail account management team that manage retail head office relationships.
In-Store Retail Coverage:
We have flexible options and with scalable capabilities dependent on your retail objectives.
Joint Business Plans:
We have great cross functional retailer relationships. We understand retailer needs and they understand ours. We work with retailers to build, align and commit to Joint Business Plans (JBP) that create a competitive advantage for our brands.
Category Knowledge and Management:
We leverage consumer and retail data to design then execute effective targeted business plans.
Marketing Capabilities:
We have expert marketing capability to drive consumer & shopper awareness, trial and loyalty.
The M&N Marketing Team develop tailored, cost effective growth ideas blending the most relevant marketing strategies on product, NPD, pricing, promotion, point of sale, advertising, digital, PR, TVC production & media buying.
At Mann&Noble we customise solutions for brand owners that balance growth and cost priorities. We provide either part or end-to-end retail go2market solutions including sales, marketing and operations.
We deliver best-in-class operations services and business processes. These include:
Supply chain – S&OP, Order/Ship/Bill, warehousing, transport and cross border logistics.
Finance – financial and management accounting, business plan modelling & ROI analysis, credit control, governance and stewardship.
Regulatory – manage all regulatory affairs and government approvals.
Legal – full service consumer goods legal service including trade practices, IP, contract and employment.
Customised Solutions
We offer a mix of sales, marketing and operations or a complete end-to-end solution.
eg: resource management
Dedicated – M&N resources only work on single client.
Syndicated – M&N resources are shared with other non-competing brands.
Hybrid – combination of above i.e. dedicated HO account management and syndicated field sales team.
Cost Agile
A unique market requires unique solutions to manage effectively
and efficiently. Solutions can be built to manage growth plans, cost profile and provide brand owners with a more flexible, de-risked
local operations.
Mann&Noble determines the key business drivers for your brands and designs winning shopper channel strategies. We understand and design strategies to balance old and new-world channels that maximises your opportunity to convert more shoppers.
At Mann&Noble our employees love working with great brands. They thrive on finding ways to create winning solutions for each brand. Retail is detail. Our team develop clear objectives, build prioritised business plans with clear targets and then execute with excellence while measuring KPIs.
Plan
We understand consumer and shopper objectives, build prioritised business plans based on ROI analysis and set clear, aligned objectives. Whether here or abroad, we leverage on local market knowledge and expertise.
Execute
Deploy – We build excitement and ensure all stakeholders have absolute clarity on objectives and the tools to deliver.
Sell – We engage with both consumers and customers to convince them using facts and up-to-the-minute data.
Deliver – We are committed and exceed delivery expectations. The end result is we delight consumers, shoppers and retail customers.
Measure
We implement KPI tracking & reporting to ensure quality client feedback and clear root cause analysis (what worked/what did not).
